The Waicukauski , Ronald J. creator Sandler, Paul Mark. Epps , Joanne A. 1951- text bibliography ilu Chicago American Bar Association c2009 2009 monographic eng

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x, 241 p. 18 cm. Secret 1 : focus on your goal -- Secret 2 : tailor your argument to the decision-maker -- Secret 3 : cultivate ethos -- Secret 4 : base your argument on reasons -- Secret 5 : build with evidence, law, and policy -- Secret 6 : appeal to emotion -- Secret 7 : use the best medium for the message -- Secret 8 : strategically arrange your arguments -- Secret 9 : argue with style -- Secret 10 : use delivery to enhance communication -- Secret 11 : engage your listener -- Secret 12 : immunize and refute opposing points. Ronald Waicukauski, Paul Mark Sandler, and JoAnne Epps. Includes bibliographical references and index. Forensic oratory Law Methodology K 2251 .W35 2009 347/.075 9781604425949 1604425946 2009030833 PUCPR 090731 20200229021001.0 297153