01504nam a2200313Ia 4500 297153 OCoLC 20200229021001.0 090731s2009 ilu b 001 0 eng 2009030833 9781604425949 1604425946 (OCoLC)429473830 PUCPR cicg K 2251 .W35 2009 347/.075 22 Waicukauski , Ronald J. 186679 Local The 12 secrets of persuasive argument Ronald Waicukauski, Paul Mark Sandler, and JoAnne Epps. Twelve secrets of persuasive argument Chicago American Bar Association c2009. x, 241 p. 18 cm. Includes bibliographical references and index. Secret 1 : focus on your goal -- Secret 2 : tailor your argument to the decision-maker -- Secret 3 : cultivate ethos -- Secret 4 : base your argument on reasons -- Secret 5 : build with evidence, law, and policy -- Secret 6 : appeal to emotion -- Secret 7 : use the best medium for the message -- Secret 8 : strategically arrange your arguments -- Secret 9 : argue with style -- Secret 10 : use delivery to enhance communication -- Secret 11 : engage your listener -- Secret 12 : immunize and refute opposing points. Forensic oratory 97878 Local Law Methodology. LEMB 150 Sandler, Paul Mark. 164853 Local Epps , Joanne A. 1951- 92517 Local 216277 216277 0 0 lc 0 K_2251_000000000000000__W35_2009 0 cil 361680 7 7 4 2016-05-27 ABA 99.95 449947 0 K 2251 .W35 2009 70000000884576 2016-05-27 00:00:00 r:297153 6