Waicukauski , Ronald J. <br/><br/>
The 12 secrets of persuasive argument 
 Twelve secrets of persuasive argument 
Ronald Waicukauski, Paul Mark Sandler, and JoAnne Epps. 
 - Chicago  American Bar Association  c2009. 
 - x, 241 p.  18 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Secret 1 : focus on your goal -- Secret 2 : tailor your argument to the decision-maker -- Secret 3 : cultivate ethos -- Secret 4 : base your argument on reasons -- Secret 5 : build with evidence, law, and policy -- Secret 6 : appeal to emotion -- Secret 7 : use the best medium for the message -- Secret 8 : strategically arrange your arguments -- Secret 9 : argue with style -- Secret 10 : use delivery to enhance communication -- Secret 11 : engage your listener -- Secret 12 : immunize and refute opposing points. 
<br/><br/><label>ISBN: </label>9781604425949 1604425946 
<br/><br/><label>LCCN: </label>2009030833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Forensic oratory<br/>Law--Methodology.
<br/><br/><label>LC Class. No.: </label>K 2251  / .W35 2009 
<br/><br/><label>Dewey Class. No.: </label>347/.075