TY  - BOOK
AU  - Resnick,Evelyn
TI  - Wine brands: |b success strategies for new markets, new consumers and new trends / |c Evelyne Resnick
SN  - 9780230554030
PY  - 2008///
CY  - U.S.
PB  - MacMillan
KW  - Wine industry
KW  - Marketing
KW  - Local
KW  - Wine and wine making
N1  - Includes bibliographical references (p. 179-181) and index
ER  -