Resnick, Evelyn <br/><br/>
Wine brands  |b success strategies for new markets, new consumers and new trends / |c Evelyne Resnick. 

 - U.S.  MacMillan  2008 
 - xiii, 184 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references (p. 179-181) and index. 
<br/><br/><label>ISBN: </label>9780230554030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Wine industry--Marketing.<br/>Wine and wine making