TY  - BOOK
AU  - Baron, Steve
AU  - Harris,Kim
AU  - Hilton,Toni
TI  - Services marketing: text and cases
SN  - 9780230520936
PY  - 2009///
CY  - New York
PB  - Palgrave-Macmillan
KW  - Services industries
KW  - Marketing
KW  - Local
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -