Baron, Steve <br/><br/>
Services marketing  text and cases 
Steve Baron, Kim Harris, Toni Hilton. 
 - New York  Palgrave-Macmillan  c2009. 
 - xvii,358 p.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230520936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing.<br/>Customer services