Casino marketing  theories and applications 
Kathryn Hashimoto. 
 - New Jersey  Pearson  c2010. 
 - x,150 p.  ill.  23 cm. 
 - Casino management essential series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780131996144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hashimoto, Kathryn<br/>Casinos--Maketing<br/>Casinos--Management.