TY - BOOK AU - Shih,Clara TI - Facebook era: tapping online networks to build better products, reach new audiences and sell more stuff SN - 9780137152223 PY - 2009/// CY - Boston, MA PB - Prentice Hall KW - Busines enterprises KW - Computer networks KW - Local KW - Facebook KW - Online social networks N1 - Includes bibliographical references and index ER -