TY  - BOOK
AU  - Hollensen,Sved
TI  - Essentials of global marketing
SN  - 9780273717843
PY  - 2008///
CY  - New York
PB  - Prentice Hall
KW  - Export Marketing
KW  - LEMB
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -