Hollensen, Sved <br/><br/>
Essentials of global marketing 
Svend Hollensen. 
 - New York  Prentice Hall  2008. 
 - xxviii,494 p.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273717843 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing<br/>Export Marketing--Case studies