Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism 
Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. 
 - Amsterdam  Boston  London  Butterworth-Heinemann  2009. 
 - xxv,502 p.  col. ill  27 cm. 
<br/><br/>Includes bibliographical references (p. 487-491) and index. 
<br/><br/><label>ISBN: </label>9780750686938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.