McCabe, Scott <br/><br/>
Marketing communications in tourism and hospitality 
Scott Mc Cabe. 
 - New York  Butterworth Neinemann  2009. 
 - xx,300 p.  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750682770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Restaurants--Marketing.<br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.<br/>Food service--Marketing.