@book{215421,
	author = {Neumeier, Marty. and American Institute of Graphic Arts.},
	title = {The brand gap :},
	publisher = {New Riders},
	year = {2006},
	address = {Berkeley},
	edition = {Revised edition},
	note = {The title proper, other title information, and statement of reponsibility spread into four pages.}
}