TY  - BOOK
AU  - Brunner,Robert
AU  - Emery,Stewart
TI  - Do you matter?: how great design will make people love your company
SN  - 0137142447 (alk. paper)
AV  - TS171 .B79 2009
U1  - 745.2 22
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Industrial design
KW  - Local
KW  - Branding (Marketing)
KW  - Industrial design coordination
KW  - New products
N1  - Includes bibliographical references and index; Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture
ER  -