Do you matter?
how great design will make people love your company
Brunner, Robert
creator
Emery, Stewart
1941-
text
bibliography
nju
Upper Saddle River, N.J
FT Press
c2009
2009
monographic
eng
spa
xviii, 236 p. 23 cm.
Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture.
Robert Brunner and Stewart Emery ; with Russ Hall.
Includes bibliographical references and index.
Industrial design
Branding (Marketing)
Industrial design coordination
New products
TS171 .B79 2009
745.2
0137142447 (alk. paper)
2008015040
DLC
032410
20170608131547.0
296109