Brunner, Robert <br/><br/>
Do you matter?  how great design will make people love your company 
Robert Brunner and Stewart Emery ; with Russ Hall. 
 - Upper Saddle River, N.J.  FT Press  c2009. 
 - xviii, 236 p.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture. 
<br/><br/><label>ISBN: </label>0137142447 (alk. paper) 
<br/><br/><label>LCCN: </label>2008015040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial design<br/>Branding (Marketing)<br/>Industrial design coordination.<br/>New products
<br/><br/><label>LC Class. No.: </label>TS171  / .B79 2009 
<br/><br/><label>Dewey Class. No.: </label>745.2