Kotler, Philip creator Bowen, John T. Reina Paz, María Dolores Rufín Moreno, Ramón Makens, Jamrs C. text bibliography nju Mexico Pearson/Prentice Hall c2004,reimp.2008 2004 2008 3 ra ed. monographic spa xxiii, 565 p. col. ill. 26 cm. specialized Philip Kotler, John T. Bowen, James C. Makens;coa autores:Ramón Rufín Moreno, María Dolores Reina Paz; Traducción : Cristina Belló, Elena Blázquez, Raquel Nieto. Includes bibliographical references and index. Hospitality industry Marketing Tourism Marketing TX911.3.M318 K68 2010 647.940688 K874m3 E 9788420538952 100317 20160527203156.0 296020