00983nam a2200253Ia 4500001000700000003000600007005001700013008004100030020001800071050002700089082002900116100002600145245020200171250001300373260005300386300003700439504005100476650004400527650003100571700002600602700003800628700003500666700002800701296020OCoLC20160527203156.0100317t20042008njua   frb    001 0 spa    a978842053895200aTX911.3.M318bK68 201000a647.940688bK874m3 E22100aKotler, Philip,2LEMB10aMarketing para turismocPhilip Kotler, John T. Bowen, James C. Makens;coa autores:Ramón Rufín Moreno, María Dolores Reina Paz; Traducción : Cristina Belló, Elena Blázquez, Raquel Nieto.  a3 ra ed.  aMexicobPearson/Prentice Hallcc2004,reimp.2008.  axxiii, 565 p.bcol. ill.c26 cm.  aIncludes bibliographical references and index. 0aHospitality industryxMarketing.2Local 0aTourismxMarketing.2Local10aBowen, John T.2Local10aReina Paz, María Dolores2Local00aRufín Moreno, Ramón2Local10aMakens, Jamrs C.2Local