Kotler, Philip, <br/><br/>
Marketing para turismo 
Philip Kotler, John T. Bowen, James C. Makens;coa autores:Ramón Rufín Moreno, María Dolores Reina Paz; Traducción : Cristina Belló, Elena Blázquez, Raquel Nieto. 
 - 3 ra ed. 
 - Mexico  Pearson/Prentice Hall  c2004,reimp.2008. 
 - xxiii, 565 p.  col. ill.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788420538952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M318  / K68 2010 
<br/><br/><label>Dewey Class. No.: </label>647.940688  / K874m3 E