TY  - BOOK
AU  - Kelley,Tom
AU  - Littman,Jonathan
TI  - The Ten Faces of Innovation: IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization. 
SN  - 0385512074
AV  - HD58.9 K45 2005
U1  - 658.4/06 22
PY  - 2005///
CY  - United States of America
PB  - Currency
KW  - Organizational effectiveness
KW  - Local
KW  - Technological innovations
KW  - Social aspects
KW  - Creative ability in business
KW  - New products
N1  - Includes index; Contents :
Acknowledgments ix --
Introduction Beyond the Devil's Advocate 1 --
Chapter 1 The Anthropollogist 15 --
Chapter 2 The Experimenter 41 --
Chapter 3 The Cross Pollinator 67 --
Chapter 4 The Hurdler 91 --
Chapter 5 The Collaborator 113 --
Chapter 6 The Director 141 --
Chapter 7 The Experience Architect 165 --
Chapter 8 The Set Designer 193 --
Chapter 9 The Caregiver 215 --
Chapter 10 The Storyteller 241 --
Chapter 11 In the Mix 261 --
Index 267 --
N2  - Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description
ER  -