The
Ten Faces of Innovation
IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization
Kelley, Tom
1955-
creator
Littman, Jonathan
1958-
text
nyu
2005
monographic
eng
spa
xi, 273 p. ill. ; 25 cm.
Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.
Contents :
Acknowledgments ix --
Introduction Beyond the Devil's Advocate 1 --
Chapter 1 The Anthropollogist 15 --
Chapter 2 The Experimenter 41 --
Chapter 3 The Cross Pollinator 67 --
Chapter 4 The Hurdler 91 --
Chapter 5 The Collaborator 113 --
Chapter 6 The Director 141 --
Chapter 7 The Experience Architect 165 --
Chapter 8 The Set Designer 193 --
Chapter 9 The Caregiver 215 --
Chapter 10 The Storyteller 241 --
Chapter 11 In the Mix 261 --
Index 267 --
Tom Kelly with Jonathan Littman.
Includes index.
Organizational effectiveness
Technological innovations
Social aspects
Creative ability in business
New products
HD58.9 K45 2005
658.4/06
0385512074
2005049388
pucpr
030910
20241213110545.0
eng