01998nam a22003497a 4500999001900000003000600019005001700025008004100042010001700083020002800100020001800128040003400146042000800180049001200188050002400200082001800224100002900242245009400271264006300365300003700428336002600465337002800491338002700519504006400546505065500610650006001265650003601325650005301361650004101414942004101455952015201496  c215127d215127pucpr20190809111308.0030910s2003    maua     bi   001 0 eng    a  2002011666  a1578518265 qalk. paper  a9781578518265  apucprcpucprdpucprbengerda  apcc  aCARIBET00aHF5415.32bZ35 200300a658.8/3422211 aZaltman, Gerald,919169110aHow customers thinkbessential insights into the mind of the marketcGerald Zaltman.htxt  aBoston, MassachusettsbHarvard Business School Pressc2003  axxii, 323 p.bill.c25 cm.fbook  2rdacontentbtxtatext  2rdamediabnaunmediaded  2rdacarrierbncavolume  aIncludes bibliographical references (p. 291-310) and index.0 aPart I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set. 0aConsumer behaviorxPsychological aspects.9799722Local 0981919aCreative thinking2Local 0aMarketingxPsychological aspects.91311652Local 0aConsumersxPsychology.9799882Local  c6hHF5415.322lcckGeneralmZ35 2003  00102lcc40708beala4b4c33d2016-05-27eamazong42.50i445143l0oGeneral HF5415.32 Z35 2003p91000000002931r2016-05-27 00:00:00t1v52.50y6