Burns, Alvin C. <br/><br/>
Marketing research 
Alvin C. Burns, Ronald F. Bush. 
 - 5. ed. 
 - Upper Saddle River, N.J.  Prentice Hall  c2006. 
 - 1 v. (various pagings)  ill. (some col.)  26 cm.  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> "SPSS integration"  ESTE LIBRO INCLUYE UN DISCO 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher. 
<br/><br/><label>ISBN: </label>0131477323 
<br/><br/><label>LCCN: </label>2005053464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B779 2006 
<br/><br/><label>Dewey Class. No.: </label>658.83  / B9671m5