@book{214650,
	author = {McGuigan, James R. and Moyer, R. Charles,},
	title = {Managerial economics : applications, strategy, and tactics / James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris.},
	address = {Mason, Ohio : Thomson/South-Western, c2008.},
	edition = {11th ed.}
}