David, Fred R.

Strategic Management concepts and cases Fred R. David - 13th ed. - Upper Saddle River, New Jersey Pearson/Prentice Hall 2009. - 326 p. 28 cm.

Includes bibliographical references and index.

9780136015703 (hbk.) 0136015700 (hbk.)

2007049189


Strategic planning
Strategic planning -- Case studies