David, Fred R.
Strategic Management concepts and cases
Fred R. David
- 13th ed.
- Upper Saddle River, New Jersey Pearson/Prentice Hall 2009.
- 326 p. 28 cm.
Includes bibliographical references and index.
9780136015703 (hbk.) 0136015700 (hbk.)
2007049189
Strategic planning
Strategic planning -- Case studies