TY  - BOOK
AU  - Lynch,Kevin
AU  - Walls,Julius
TI  - Mission, Inc.: a practitioner's guide to social enterprise. 
T2  - The social venture network series
SN  - 9781576754795 
AV  - HB615 L96 2009
U1  - 361.7068 22
PY  - 2009///
CY  - United States of America
PB  - Berrett Koehler Publishers, Inc.
KW  - Entrepreneurship
KW  - Moral and ethical aspects
KW  - Local
KW  - Quality of work life
KW  - Industrial management
KW  - Social responsibility of business
KW  - Social entrepreneurship
N1  - Includes bibliographical references (p. 175-179) and index; Contents :
Letter from the Editor of the Social Venture Network Series vii --
Preface ix --
Acknowledgments xxi --
Introduction The most successful business on earth 1 -- 
The ten paradoxes of social enterprise 17 -- 
Doing good versus doing well: balancing impact and profit 29 -- 
Form versus function: choosing the right structure 39 --
Planning versus practice: working with discipline 53 -- 
Debits versus credits: creating financial health 65 -- 
Do gooders versus good doers: hiring the best people 81 -- 
Perception versus reality: marketing on higher ground 99 -- 
Value versus waste: leaning the enterprise 113 -- 
Metrics versus instinct: measuring success 129 -- 
Growth versus focus: expanding sensibly 141-- 
Sweat equity versus blood equity: caring for yourself 157 --
Epilogue 171 --
Contacts 173 --
Notes 175 --
Index 180 --
About Social Venture Network 185 --
About the Authors 186 --
ER  -