Mission, Inc. : a practitioner's guide to social enterprise. / txt
Kevin Lynch, Julius Walls, Jr.
- First edition
- xxv, 187 p. 22 cm. book
- The social venture network series .
Includes bibliographical references (p. 175-179) and index.
Contents : Letter from the Editor of the Social Venture Network Series vii -- Preface ix -- Acknowledgments xxi -- Introduction The most successful business on earth 1 -- The ten paradoxes of social enterprise 17 -- Doing good versus doing well: balancing impact and profit 29 -- Form versus function: choosing the right structure 39 -- Planning versus practice: working with discipline 53 -- Debits versus credits: creating financial health 65 -- Do gooders versus good doers: hiring the best people 81 -- Perception versus reality: marketing on higher ground 99 -- Value versus waste: leaning the enterprise 113 -- Metrics versus instinct: measuring success 129 -- Growth versus focus: expanding sensibly 141-- Sweat equity versus blood equity: caring for yourself 157 -- Epilogue 171 -- Contacts 173 -- Notes 175 -- Index 180 -- About Social Venture Network 185 -- About the Authors 186 --
9781576754795
2008041669
Entrepreneurship--Moral and ethical aspects. Quality of work life Industrial management--Moral and ethical aspects. Social responsibility of business Social entrepreneurship.