02741nam a2200409Ia 4500003000600000005001700006008004100023010001700064020002200081020001800103040003400121041000800155050002400163245010100187246003100288264002700319300006400346336002600410337002800436338002700464500013400491500001700625505097100642520031301613546002501926600002601951610004901977610003602026650006702062650005402129650004702183650002602230700002002256700001902276700001902295710001702314pucpr20260909154815.0012610s2001 it a 000 0 eng  a 2002322050 a8887029180c41.30 a9788887029185 apucprbengcpucprdpucprerda aspa aNA1153.K64bA4 200100aPrada :c[OMA/AMO Rem Koolhaas ; editorial team, Rem Koolhaas, Jens Hommert, Michael Kubo].htxt18aProjects for Prada, Part 1 aMilan :bPrada,c2001. a1 v. (unpaged)bchiefly ill. (chiefly col.) ;c21 cm.fbook 2rdacontentatextbtxt 2rdamediaaunmediadedbn 2rdacarrieravolumebnc aPrepared on the occasion of the exhibition OMA/AMO Rem Koolhaas, Herzog & de Meuron, held in Milan, Italy, March 2-April 8, 2001. aCover title. aContents: Introduction 7 -- Tourism 24 -- Workspace 35 -- Brand? 57 -- Key Concepts 59 -- Luxury 60 -- Labels 72 -- Glossary 77 -- Existing Stores 81 -- Galleria 89 -- Street 91 -- Stage 93 -- Trading Floor 95 -- ‘Prada’ 97 -- Wallpaper 99 -- Library 101 -- Prototype Gallery 103 -- Showroom 105 -- Archive 107 -- Laboratory 109 -- Clinic 111 -- Pharmacy 113 -- Epicenters 117 -- Facade 316 -- Materials and Display 354 -- Service 429 -- Inventory Database 431 -- Customer Database 433 -- Content Database 444 -- RFID Tags 450 -- Customer Card 454 -- Reception 460 -- Staff Device 462 -- Ubiquitous Display 468 -- Dressing Room 474 -- Touch Screen/Magic Mirror/Controllable Lighting/Switchable Glass/Phones 477 -- Cashier 479 -- Media Stage 481 -- Kiosk 485 -- Triptych 487 -- Peep Show 491 -- Mirrorwall SF 495 -- Virtual Liftboy 499 -- Library 510 -- Campaign 549 -- Exhibition 1 March 2001 585 -- Credits 596 --  a"This book documents the creative contribution of OMA/AMO Rem Koolhaas for the Prada stores in New York, Los Angeles and San Francisco. It stems from the desire to explore, in an experimental and innovative way, the development of the concept and function of places devoted to shopping and communication." -- aItalian and English.10aKoolhaas, Rem, 2LEMB20aOffice for Metropolitan Architecture.2Local20aPrada (Firm)xBuildings.2Local 0aStores, RetailzUnited StatesxDesign and construction.2Local 0aArchitecturezUnited Statesy20th century.2Local 0aDepartment storesxDesign and construction 0aArchitecturexDetails1 aKoolhaas, Rem, 1 aKubo, Michael.1 aHommert, Jens.2 aPrada (Firm)