Prada :  txt 
 Projects for Prada, Part 1 
[OMA/AMO Rem Koolhaas ; editorial team, Rem Koolhaas, Jens Hommert, Michael Kubo]. 
 - 1 v. (unpaged)  chiefly ill. (chiefly col.) ;  21 cm.  book 
<br/><br/> Prepared on the occasion of the exhibition OMA/AMO Rem Koolhaas, Herzog & de Meuron, held in Milan, Italy, March 2-April 8, 2001.  Cover title. 
<br/><br/>Contents:<br/>Introduction  7 --<br/>Tourism  24 --<br/>Workspace  35 --<br/>Brand?  57 --<br/>Key Concepts  59 --<br/>Luxury  60 --<br/>Labels  72 --<br/>Glossary  77 --<br/>Existing Stores  81 --<br/>Galleria  89 --<br/>Street  91 --<br/>Stage  93 --<br/>Trading Floor  95 --<br/>‘Prada’  97 --<br/>Wallpaper  99 --<br/>Library  101 --<br/>Prototype Gallery  103 --<br/>Showroom  105 --<br/>Archive  107 --<br/>Laboratory  109 --<br/>Clinic  111 --<br/>Pharmacy  113 --<br/>Epicenters  117 --<br/>Facade  316 --<br/>Materials and Display  354 --<br/>Service  429 --<br/>Inventory Database  431 --<br/>Customer Database  433 --<br/>Content Database  444 --<br/>RFID Tags  450 --<br/>Customer Card  454 --<br/>Reception  460 --<br/>Staff Device  462 --<br/>Ubiquitous Display  468 --<br/>Dressing Room  474 --<br/>Touch Screen/Magic Mirror/Controllable Lighting/Switchable Glass/Phones  477 --<br/>Cashier  479 --<br/>Media Stage  481 --<br/>Kiosk  485 --<br/>Triptych  487 --<br/>Peep Show  491 --<br/>Mirrorwall SF  495 --<br/>Virtual Liftboy  499 --<br/>Library  510 --<br/>Campaign  549 --<br/>Exhibition 1 March 2001  585 --<br/>Credits  596 --<br/> 
<br/><br/> "This book documents the creative contribution of OMA/AMO Rem Koolhaas for the Prada stores in New York, Los Angeles and San Francisco. It stems from the desire to explore, in an experimental and innovative way, the development of the concept and function of places devoted to shopping and communication." -- 
<br/><br/><br/>Italian and English. 
<br/><br/><label>ISBN: </label>8887029180  41.30 9788887029185 
<br/><br/><label>LCCN: </label>2002322050 
<br/><br/><label>Subjects--Personal Names: </label><br/>Koolhaas, Rem, 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Office for Metropolitan Architecture.<br/>Prada (Firm)--Buildings.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Stores, Retail--Design and construction.--United States<br/>Architecture--United States--20th century.<br/>Department stores--Design and construction<br/>Architecture--Details
<br/><br/><label>LC Class. No.: </label>NA1153.K64  / A4 2001