Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2010. 
 - xxiii, 683 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780135045596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3 .M3  / K68 2010 
<br/><br/><label>Dewey Class. No.: </label>647.940688  / K874m3