TY  - BOOK
AU  - Cateora, Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780073380988
PY  - 2009///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Export Marketing
KW  - LEMB
KW  - International business enterprises
KW  - Local
N1  - Includes bibliographical index
ER  -