TY  - BOOK
AU  - Kotler, Philip,
TI  - Marketing management: Philip Kotler
SN  - 9780136009986
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing management
KW  - Local
N1  - Includes bibliographical references and index
ER  -