Kotler, Philip, <br/><br/>
Marketing management  Philip Kotler 
Kevin Lane Keller. 
 - 13th ed. 
 - Upper Saddle River, N.J.  Pearson Prentice Hall  2009. 
 - 662 p.  col. ill.  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136009986 0136009980 
<br/><br/><label>LCCN: </label>2008000337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management