Burns, Alvin C. <br/><br/>
Marketing research 
Alvin C. Burns, Ronald F. Bush. 
 - 6th ed. 
 - Upper Saddle River, N.J.  Prentice Hall  c2010. 
 - xxvii, 669 p.  ill. (chiefly col.)  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780136027041 0136027040 
<br/><br/><label>LCCN: </label>2009015613 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>SPSS for Windows.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B779 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/3