Solomon, Michael R. <br/><br/>
Consumer behavior  buying, having, and being 
Michael R. Solomon. 
 - 8th ed. 
 - Upper Saddle River, NJ  Pearson/Prentice Hall  c2009. 
 - xxv, 694 p.  col. ill.  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture. 
<br/><br/><label>ISBN: </label>9780136015963 0136015964 
<br/><br/><label>LCCN: </label>2008000236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S6 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S6891c8