00638nam a2200193Ia 450000100060000000300050000600500170001100800410002801000150006902000150008405000260009908200140012510000290013924501000016826000590026830000300032750400530035765000340041029251BIBL20160527202617.0870409s1988    nyua     b    00110 eng    a 87011281   a00232315050 aHF5415.13b.C635 19880 a658.821910aCohen, William A.2Local14aThe practice of marketing managementbanalysis, planning, and implementationcWilliam A. Cohen.0 aNew YorkbMacmillanaLondonbCollier Macmillancc1988.  axix, 695 p.bill.c24 cm.  aIncludes bibliographical references and indexes. 0aMarketingxManagement.2Local