TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing
T2  - McGraw-Hill Educación
SN  - 9789701072813
AV  - HF5415 .M29474 2009
U1  - 658.8 22
PY  - 2009///
CY  - México
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip089/2008002053.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html
ER  -