Kerin, Roger A. creator Hartley, Steven William Rudelius, William text mx México McGraw-Hill c2009 2009 9th ed. monographic spa

print

xlix, 745 p. col. ill., map, charts 28 cm. Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción : Nora N. Martínez, María G. Cevallos. Includes index. Marketing HF5415 .M29474 2009 658.8 K394m9 E 9789701072813 http://www.loc.gov/catdir/toc/ecip089/2008002053.html http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html http://www.loc.gov/catdir/toc/ecip089/2008002053.html http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html DLC 091028 20160527202715.0 292963