Kerin, Roger A. <br/><br/>
Marketing 
Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción : Nora N. Martínez, María G. Cevallos. 
 - 9th ed. 
 - México  McGraw-Hill  c2009. 
 - xlix, 745 p.  col. ill., map, charts  28 cm. 
 - McGraw-Hill Educación .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789701072813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K394m9 E