The high-impact communications Gould, Mark R. text bibliography ilu Chicago American Library Association 2009 monographic eng

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v, 113 p. ill. 28 cm. Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.] -- Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz -- Cooking up culture / Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz -- A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed. edited by Mark R. Gould. Includes bibliographical references and index. Libraries Public relations Handbooks, manuals, etc Libraries and community Handbooks, manuals, etc Z716.3 .L52 2009 021.7 L6971 9780838910023 (alk. paper) 2009016973 DLC 090506 20160527202707.0 292894