02186nam a2200229Ia 4500 292894 20160527202707.0 090506s2009 ilu bf 001 0 eng 2009016973 9780838910023 (alk. paper) DLC DLC DLC Z716.3 .L52 2009 021.7 L6971 22 The library PR handbook high-impact communications edited by Mark R. Gould. Chicago American Library Association 2009. v, 113 p. ill. 28 cm. Includes bibliographical references and index. Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.] -- Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz -- Cooking up culture / Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz -- A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed. Libraries Public relations Handbooks, manuals, etc. 125760 Local Libraries and community Handbooks, manuals, etc. 125765 Local Gould, Mark R. 104756 Local 212535 212535 0 0 ddc 0 021_700000000000000_L6971 0 evl 352654 10 10 1 2016-05-27 ALA 55.00 439678 0 021.7 L6971 80000002401589 2017-05-18 00:00:00 r:292894 6