02132nam a2200217Ia 450000100070000000500170000700800410002401000170006502000310008204000180011305000220013108200210015324500820017426000490025630000280030550400510033350513780038465000650176265000610182770000260188829289420160527202707.0090506s2009    ilu      bf   001 0 eng    a  2009016973  a9780838910023 (alk. paper)  aDLCcDLCdDLC00aZ716.3b.L52 200900a021.7bL697122204aThe library PR handbookbhigh-impact communicationscedited by Mark R. Gould.  aChicagobAmerican Library Associationc2009.  av, 113 p.bill.c28 cm.  aIncludes bibliographical references and index.0 aIncreasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.] -- Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz -- Cooking up culture / Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz -- A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed. 0aLibrariesxPublic relationsvHandbooks, manuals, etc.2Local 0aLibraries and communityvHandbooks, manuals, etc.2Local1 aGould, Mark R.2Local