Schulberg, Bob. Radio advertising the authoritative handbook Bob Schulberg. - Lincolnwood, Ill. NTC Business Books c1989. - xvi, 205 p. ill. 24 cm. Includes index. ISBN: 0844231304 24.95 LCCN: 88062126 Subjects--Topical Terms: Radio advertising LC Class. No.: HF6146.R3 / S22 1989 Dewey Class. No.: 659.1/42