TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470056233
AV  - HF5415.13 .A23 2008
U1  - 658.8 
PY  - 2008///
CY  - New York
PB  - Wiley & Son
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -