TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and Promotion: an integrated marketing communication perspective
T2  - The Mc Graw-Hill / Irwin series in marketing
SN  - 9780073381091
PY  - 2009///
CY  - McGraw Hill Companies
KW  - Advertising
KW  - LEMB
KW  - Comunicacion en Mercadeo
KW  - Communication in marketing
KW  - Local
KW  - Sales promotion
N1  - Includes bibliographical references (p.783-813) and index
ER  -