00926nam a2200253Ia 4500 291109 20160527202342.0 040309s2009 maua fdb 1 0 eng d 9780073381091 659.1 B427a8 Belch, George E. 59430 Local Advertising and Promotion an integrated marketing communication perspective George E. Belch& Michael A. Belch. 8th ed. McGraw Hill Companies 2009. 838 p. ill. 28 cm. The Mc Graw-Hill / Irwin series in marketing. 178767 Local EIGN 08/09 Includes bibliographical references (p.783-813) and index. Advertising 47734 LEMB Comunicacion en Mercadeo 33292 LEMB Communication in marketing 78740 Local Sales promotion 164075 Local Belch, Michael A. 59431 Local 211024 211024 0 0 lc 0 HF_5823_000000000000000__B387_2009 0 mbl 347910 12 12 20 2016-05-27 UNIVERSITY BOOKS, INC. 210.00 433682 0 HF 5823 .B387 2009 50000003192886 2016-05-27 00:00:00 r:291109 6