Belch, George E. <br/><br/>
Advertising and Promotion  an integrated marketing communication perspective 
George E. Belch& Michael A. Belch. 
 - 8th ed. 
 - McGraw Hill Companies  2009. 
 - 838 p.  ill.  28 cm. 
 - The Mc Graw-Hill / Irwin series in marketing. .
<br/><br/>Includes bibliographical references (p.783-813) and index. 
<br/><br/><label>ISBN: </label>9780073381091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Comunicacion en Mercadeo<br/>Communication in marketing<br/>Sales promotion