01419nam a2200265Ia 450000100070000000500170000700800410002401000170006502000310008204000130011305000230012608200220014910000490017124501070022026000490032730000290037650400510040550503190045665000490077565000410082465000420086565000560090799900190096395201710098229087620160527202301.0081031s2009    ilu      b    001 0 eng    a  2008047408  a9780838909843 (alk. paper)  aDLCcDLC00aZ716.3b.M344 200900a021.7bM4291m2221 aMathews, Brianq(Brian Scott)91327892Local10aMarketing today's academic libraryba bold new approach to communicating with studentscBrian Mathews.  aChicagobAmerican Library Associationc2009.  axv, 171 p.bill.c23 cm.  aIncludes bibliographical references and index.0 aDo libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. 0aAcademic librariesxMarketing.9486902Local 0aAdvertisingxLibraries.9477342LEMB 0aLibraries and students91257842Local 0aAcademic librariesxPublic relations.9486902Local  c210820d210820  00102ddc406021_700000000000000_M4291M708evl9346951a10b10c1d2016-05-27eALAg43.20i433023l0o021.7 M4291mp80000002386285r2017-05-18 00:00:00xr:290876y6