TY  - BOOK
AU  - Mathews,Brian
TI  - Marketing today's academic library: a bold new approach to communicating with students
SN  - 9780838909843 (alk. paper)
AV  - Z716.3 .M344 2009
U1  - 021.7 22
PY  - 2009///
CY  - Chicago
PB  - American Library Association
KW  - Academic libraries
KW  - Marketing
KW  - Local
KW  - Advertising
KW  - Libraries
KW  - LEMB
KW  - Libraries and students
KW  - Public relations
N1  - Includes bibliographical references and index; Do libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together
ER  -